Monday, February 15, 2010

Margaret Evans Price - Illustrator, Toy Designer, Valentine Artist

Valentine Greetings I'd like to be your Valentine.
5" x 7 3/4"
dated 1916
Stetcher Lith. Co. of Rochester, NY
by Margaret Evans Price
features a girl in hat and spats with a bell and furry muff


If you Love me It's time you Said so.
5" x 7 5/8"
dated 1916
made in USA

features a girl in a chair with a white cat at her feet

Painter, illustrator, muralist and toy designer Margaret Evans Price (American, 1888-1973) is primarily known for her work as a children's book author and illustrator. She can be difficult to find as a valentine card designer. Her work has a rich, art deco feel and is well worth the hunt.

Ms. Price was the wife of Fisher-Price Toy founder Irving Price and in 1930 was the company's founding art director. The first line produced by Fisher-Price was a series of push-pull toys based on illustrations from her books. From those books, her drawings of fairy tale characters like Cinderella and Little Red Riding Hood are especially gorgeous with wonderful use of color and line.

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