Friday, November 2, 2012

Maker: A-Meri-Card


 Can't you hear me CALLING YOU, Valentine

3 5/8" x 7 1/2"
circa 1950s
Fold-Out
by A-Meri-Card
marked: L-187
made in USA


A-Meri-Card is a trademark now owned by American Greetings. The earliest filing date I could find for the trademark by American Greetings is January 11, 1960. American Greetings did not originate A-Meri-Card themselves. Over the years they purchased numerous smaller card companies (like Rust Craft which it purchased in 1982) to become second only to Hallmark in size. 


I'm Parking Right Here Until You Say Yes My Valentine.

3 1/4" x 3 3/4"
circa 1950s
by A-Meri-Card
marked: 113
Flat
made in USA

There are clearly cards with the A-Meri-Card name on them that date prior to this registration. There are many cards with that mark from the 1950s, with a few possibly dating to the 1940s. We have come across an A-Meri-Card with a handwritten date on it of 1939, but it is possible that the date is mistaken. American Greetings kept the line active to some degree up through at least the 1980s. The bulk of the cards I have come across appear to be from the 1950s or 1960s. 

I got my EYE on you my Valentine.

4 1/4" x 4 5/8"
circa 1950s
Mechanical Flat
made in USA
by A-Meri-Card
marked: p-202

A booklet of punch-out party favors called The Birthday Party Cut-Out Book dating to 1947 has the A-Meri-Card trademark on the punch-out pieces, but also has markings indicating it was printed by A.C. Co. - aka the American Colortype Company. There is also a small boxed set of cards we have come across that have A.C. Co markings on the box with a set number while the cards contained in the box all bore the A-Meri-Card trademark and the same set number on them. So it would seem the trademark possibly originated as a line for the American Colortype Co.

Of special interest are their cards that fold-out and stand to form wonderful little three dimensional scenes. The variety of this style card made by A-Meri-Card seems endless, providing quite a challenge for any collectors wishing to have an example of each.

We have many A-Meri-Card valentines in other categories too. Use the search box in the upper left corner - enter in "a-meri-card" - to see other posts with A-Meri-Card cards pictured.


 Jack of Hearts ~ I'm a bold, bad man - a scamp, you've heard; (I stole a tart or two,) "Cause I love tarts and my Queen of Hearts, so, now I'm telling you. Today I'll be a worser scamp! I'll steal more than a tart! For my own Valentine, Today, I'll steal my Queenie's heart.

5 3/4" x 4 7/8" (4 7/8" x 11 1/2" opened)
circa 1950s
Single Fold
marked: 0-5596
A-Meri-Card

Be Mine! You're the APPLE of my eye - Dear Valentine.

3 1/2" x 8" opened
circa 1950s
Fold-Out
by A-Meri-Card
made in USA
marked: P-142


My Valentine If wishes were fishes I'd wish for YOU!

3" x 4 5/8"
circa 1950s
Mechanical Flat
A-Meri-Card
marked: P-189



I've got my eyes on YOU My Valentine.

3" x 4 5/8"
circa 1950s
Mechanical Flat
A-Meri-Card
marked: P-189

1 comment:

  1. I have a card that I do believe is from the 1940s. It says I'll volunteer to be your valentine I belong to the navy waves. The navy waves were in existence from 1942 to 1948. It is a paper doll card and there are many such paper doll cards from A-Meri-Card

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