Monday, August 12, 2013

Maker - Doubl-Glo


This Valentine's an old antique, For each year-r on this day Aye sent it out wi' this request: RETURN WITHOUT DELAY! but-Yir-r so sweet, 'tis yir-rs T'keep wi' ever-ry wor-r-d upon it! 'Cause all aye want is You, Dear-r -- wi' a small DEPOSIT on it!

4 3/4" x 5 3/4"  (5 3/4" x 9 1/2" opened)
circa 1940s,  1950s
 French Fold
 made in USA
 by Doubl-Glo
 marked: T-765


My Sweet Valentine Do I love YOU? ~ You can bet your BOOTS I do!

3 1/2" x 4 1/4" (4 1/4" x 6 3/8" opened)
circa 1930s, 1940s
assymetrical french fold
by Doubl-Glo
features a white cat


Doubl-Glo is a trademark used by the Paper Novelty Company of Stamford, Connecticut. The company started out making a folded paper Christmas bell, but in 1932 began making their most famous product - their tinsel in the familiar package with Santa on it.



To My Valentine  Blowing bubbles would be more fun ~ If I found you inside of one
5 1/2" x 4" (5 1/2" x 8" opened)
1940s, 1950s
French Fold
by Doubl-Glo
made in USA
marked: 700


It is not clear when they began making greeting cards. Their focus was much more on Christmas items than on valentines. 


To My Valentine Hung out my Shingle, As you can see, Tho' I'm not a Dentist Nor M.D. ~ I'll treat YOU as my clientele And practice LOVE for quite a spell Practice with You will be perfect.

3 7/8" x 4 3/4" (4 3/4" x 7 1/2 opened)
circa 1940s, 1950s
Modified French Fold
made in USA
by Doubl-Glo
marked: P 8700-4


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Sources:

The Daily Messenger, June 7th, 1967, Canandaigua, NY, p18 

Saturday, August 10, 2013

Maker - Pleasant Thoughts






A Valentine for Someone I haven't Forgotten ~ A Valentine with hearts and flowers To wish you only happy hours...A Valentine to tell you, too, That someone thinks a lot of you.

9 1/2" x 7 1/2" (9 1/2" x 22 3/4" flat)
circa 1950s
Standing Fold-Out
by Pleasant Thoughts
marked: Made in USA over an FH
100VP13

with pink paper puff hearts

Pleasant Thoughts was founded sometime in the 1950s by Kenneth Walker in Waukegan, Ill. The company was very successful and sold to Gibson in 1962. Gibson kept the name up as a line and last renewed the trademark on the name on August 8th, 2002. 

After the sale of Pleasant Thoughts, Walker went on to found another very successful company,  Advantage Rent-A-Car.



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 Sources:

Obituary for Kenneth Walker, January 18th, 2005, Auto Rental News

 

Tuesday, August 6, 2013

Art Deco (Page 2)





For My Sweetheart ~ Last night in sleep I seemed a king A crown of gold was mine, And mine a more delightful thing - I loved a maid divine. A maid. my darling, like to thee, And lo, when sleep had flown The best of these he left to me -- I only lost my throne! - Voltaire

10" x 7"
circa 1930s
Folded with Inner Paper
Ribbon Detailing
no publisher's marks

My Valentine Here goes another postage stamp To your same old address I always was a wasteful scamp (I waste my love, I guess).

5 1/2" x 4 1/2"
circa 1920s, 1930s 
Flat
 no publisher's marks

To You, on St. Valentine's - I suppose it wouldn't do If I should say to you 'I love you' But I'll greet you anyway For I see no harm, do you If I change the wording to, 'I like you' On St Valentine's Day?

4 1/2" x 2 1/2"
circa 1920s, 1930s
Flat
 marked: 1015 V


To My Valentine with Love.

2 7/8" x 3 5/8"
circa 1920s, 1930s
Stand-Up
marked: made in USA


A Valentine Message to my Sweetheart. I love you heaps and heaps and heaps, I'm going to love you, too, - for keeps; I want you near me all life through ~ With all my heart and soul ~ ~ I do!

5 3/8" x 4 3/8"
circa 1920s, 1930s
Flat
with coordinating envelope

I extend to you a hearty Invitation to my party; 'Twill be a love feast for us three ~ For you, For cupid and for me.

3 1/2" x 5 3/4"
6 3/4" x 5 3/4" (opened)
made in the USA
circa 1930s



Flowers, like in the bouquet above, were often drawn in swirled circles. Also widely seen was gold detailing, and figures, often very thin, with curling hair and billowing skirts. 

Don't Turn me Down my Valentine.

3 3/4" x 3 1/4"
circa 1920s, 1930s
Flat

A Valentine To Mama, Because ~ She's still my best Girl.

3 1/2" x 4 1/2" (3 1/2" x 9" opened)
circa 1920s, 1930s
Single Fold




Valentine greetings ~ This is the happy day of hearts So with my greetings true, I send a wish straight from my heart For happiness to you.

2 1/2" x 4 3/8" (4 3/8 x 6 3/4" opened)
circa 1920s, 1930s 
 Tri-Fold

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More Art Deco Cards:



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Click here to browse Art Deco cards for sale in our store.

Monday, August 5, 2013

Maker - Hallmark, Hall Brothers



Valentine Greetings to You ~ You're sure as nice can be, And mighty nice to know, And you're Somebody's Valentine! This little birdie told me so!

4" x 5 3/4" (5 3/4" x 7 7/8 opened)
dated 1940
Flat
Made in USA
by Hallmark
Hall Brothers Inc

Hallmark officially began as an endeavor by Joyce Clyde Hall in 1910 upon his arrival in Kansas City, Missouri. The company's roots lie, however, in Norfolk, Nebraska. It was there that Joyce's brothers, Rollie and William, purchased the Norfolk Post Card Company, a bookstore, in 1891. By 1894, they had moved into the wholesaling of postcards.

When Joyce arrived in Kansas City he came with a box full of postcards and his own plan to delve into the wholesaling of those cards. Was it a fit of sibling rivalry that sent Joyce almost 300 miles away to form his own start-up in competition with his brothers? Or maybe Joyce saw great possible benefit in the move to Missouri where his brothers did not? Whatever the motivations, the move and resulting new business proved to be a tremendous success that the brothers would all come to share in and contribute to. 


For a SWEET LITTLE NIECE on Valentine's Day.

6 1/4" x 7 5/8"
circa 1950s 
Flat with Easel Stand
 by Hallmark
marked: 25v 629-1
 with bow detail

From a room at the YMCA, Joyce mailed out batches of 100 cards to various stationers and booksellers. For his efforts, some kept the cards, making no payment; others mailed them back with strongly worded missives. Just enough, however, opted to keep the cards and mail a check. From there, Joyce built up sales until the volume of mail to that YMCA room prompted him to rent out office space. The company was up and running strong very quickly.

After his brother Rollie joined him in Kansas City in 1911, they began operating as Hall Brothers. William would join Joyce and Rollie in the 1920s. Initially, they sold items printed by other printers. After losing their entire inventory in a January 1915 fire, they decided to start anew, but this time printing their own cards. By Christmas they were up and going again. These new cards would now all be marked on the back with the Hall Brothers' name. This was a time when postcards were beginning to decline in popularity and the Hall brothers thought they would find a market for cards that were mailed in an envelope - offering a bit more privacy than a postcard. This proved to be very true and quite a success for the brothers who were now printing and selling cards for Valentine's Day and Christmas. Another of their innovations was commercially made gift wrap debuting in 1917. Like Gibson, the Hall Brothers also excelled at sales innovations and merchandising.



A Valentine for You Here's a little Valentine That I just went an' got -- Specially on accounts 'cause ~ I like you such a lot!

4 1/8" x 5 3/8" (5 3/8" x 8 3/8" opened)
dated 1946
French Fold
made by Hall Bros
marked: Hallmark Rufftex
15 V106-6


By 1922 the company had grown to more than 100 people and they were producing cards for a dizzying array of holidays, events, and occasions. In 1928 they began using Hallmark in addition to the company name, Hall Brothers. Joyce (known as J.C.) was said to have liked its reference to the guarantee of quality it indicates on precious metals.

Stop! And be my Valentine!

2 1/4" x 3 1/4"
circa 1960s
Flat
by Hallmark
made in USA

1932 brought a deal with Walt Disney that continues today. While I have seen several Disney licensed cards from the 1930s, I have not seen any from that time that also include a Hall Brothers or Hallmark logo. If anyone, dear readers, has any such cards we'd be very curious to see scans of them (please leave a comment if you are so lucky and willing to share). 

Similar deals with other artists were made. Norman Rockwell and Grandma Moses are among those whose work adorns Hallmark greeting cards. 

Valentine Greetings to two Fine Nephews.

8 1/2" x 7"
circa 1940s
Flat
marked: 25 V 635-6
copyright Hall Brothers, Inc.
Hallmark Crown logo under easel stand
message was altered by user

In 1939, Hallmark created what would come to be one of the all-time most popular greeting cards - their 'pansy' Mother's Day card. The front reads: To let you know I'm thinking of you. The message that follows inside: Pansies always stand for thoughts - at least that's what folks say. So this just comes to show my thoughts are there with you today. The front of the card features an image by Dorothy Maienschein which was also used in a 'love' stamp issued by the USPS in 2010. The card is die-cut and features purple pansies in a wheelbarrow-shaped planter. Hallmark quickly recognized its potential and reissued the card as a 'friendship' card in 1941. The card remains available today and has sold 30 million copies.



You'd be a PURR-fect Valentine!

3 1/4" x 2 5/8"
circa 1950s, 1960s
Flat
marked: Hallmark.
no other publisher's marks


Andrew Szoeke designed the now familiar Hallmark 'crown' logo (featuring a crown above the Hallmark name) in 1949. Still, the official change in name from Hall Brothers to Hallmark was not until 1954. This means there are many cards marked with both names and some from that narrow 5-year window with both Hall Brothers and the 'crown' logo version of Hallmark

Like the crown logo, Hallmark's tag line - when you care to send the very best -  has a long history with the company. It first appeared in 1944, written by Ed Goodman, and endures to this day. It is a clever line in its simplicity, that keeps it from sounding outdated despite its advanced age.

Hi! Happy Valentine's Day.

2 3/4" x 3 3/4"
circa 1960s
Flat
Ambassador Cards
by Hallmark

Ambassador Cards was launched by Hallmark in 1959. It was a widely advertised line with great volumes of each item produced. The Shoebox line and its popular character Maxine were added in 1986. Hallmark continues on today, having branched out well beyond their initial Kansas City greeting card business to have interests in many areas. They employ thousands of people with about 4,500 of those still located in Kansas City, Mo.

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Sources: 

The Romance of Greeting Cards, Ernest Dudley Chase (revised edition of 1956)  
Valentine Treasury - A Century of Valentine Cards, by Robert Brenner
The Encyclopedia of Greeting Card Tools and Techniques, Susan Pickering Rothamel

Butterflies


Best Valentine Wishes ~ Can't I coax you to be mine Little lady valentine? Poppies are red, violets are blue, And I'd be true as long as you.

2 5/8" x 3 3/4" (3 3/4" x 5 1/4")
circa 1920s
Single Fold
by Whitney Made


 Just a BUTTERFLY? Fly my way, Valentine!

4 1/2" x 2"
circa 1950s, 1960s
Flat
made in USA